The Early Ferris Bueller:
At a Most Promising Minority Students professional development program, he marched up to the Leo Burnett recruiter and within five minutes she knew he was her guy. Self-described as zany, awesome and very creative, Benny will take a brief respite from his current copywriter position at the Chicago-based start-up ad agency Frequency Benny received bachelor degrees in both advertising and psychology.
At Burnett, he quickly became known as the go-to guy on video games.
He parlayed that into a full-time position researching any games for which Burnett was developing ads. Inhe returned to Leo Burnett as a copywriter and strategist working on the Nintendo, Sprite and Always accounts.
Benny categorizes himself as a goofy, nerdy guy who relishes being alive and tries his best while performing stand-up and improv comedy.
He is a dedicated Gator fan and even summited Mt. Kilimanjaro while wearing a Tim Tebow jersey.
Years later Lisa Duke Cornell, who introduced Benny to the program, admitted she edited his submission to be a bit less… antagonistic.Leo Burnett Tailor Made and Samsung debut the Galaxy S9 on the big screen.
Bringing audiences a surprising in-theater experience, our Brazil office helped showcase the Galaxy S9’s capabilities—like its camera that can adapt to any light, making it possible to take pictures even in the darkest places.
Bio. Bienvenido “Benny” Torres graduated from the University of Florida in with degrees in Psychology and Advertising and landed his dream job working on the Nintendo account (a life-long passion) at Leo Burnett in Chicago.
Leo Burnett on Advertising and Creativity "Before you can have a share of market, you must have a share of mind." We want consumers to say, 'That's a hell of a product" instead of 'That's a hell of an ad.'" "To swear off making mistakes is very easy.
All you have to do is swear off having ideas.". Artifact 4: Choice Cameron Partrich Dawn Weathersbee 8B 5/10/15 This is the paper that i chose to represent my choice essay. This is an analysis essay of a Jeep advertisement campaign. In late international advertising agency Leo Burnett created a series of optical illusion advertisements for Jeep.
LEO BURNETT CASE SUMMARY Leo Burnett Company, founded in Chicago in , was one of North America’s premier advertising agencies.
It had created numerous well-known brand icons, including The Marlboro Man, Kellogg’s Tony the Tiger, and the Pillsbury Dough Boy.
During the Mad Men era, virtually every heavy-hitting advertising agency was based in New York City. But hundreds of miles away, the boutique Leo Burnett Agency on East Randolph Street was proving itself a formidable competitor.
In , the Leo Burnett Agency was invited to bid for one of the nation’s most coveted ad accounts: United Airlines.