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Our attention scores track every ad to assess performance and creative wear. Conversion Analytics Multi-touch attribution platform for connecting TV ad exposures to sales with granular and actionable insights into how TV drives conversions. Engagement Analytics Powerful engagement metrics reveal how audiences are engaging with every TV ad across earned social and video.
Attention Analytics Are consumers paying attention to your commercials or changing the channel? Analyze creative wearout and viewer attention. Attention Score Measures the propensity of consumers to interrupt ad play on TV, such as changing the channel, fast-forward, etc.
The higher the score, the less interruption. Creative Wear Reveals in an accurate and timely manner whether any creative is wearing with consumers and at what rate. Attention Index The positive or negative deviation of an attention score, when compared against the industry average.
Conversion Analytics What creatives and media placements are driving the best conversion? Conversion Rate The relative conversion rate driven by every creative, network, program or daypart.
Highly granular, actionable and in real-time. Optimal Frequency TV is a frequency medium. Discover your optimal frequency for conversions and optimize your TV to maximize conversions and minimize waste. Segment-based Analytics What are your customer and target segments consuming on TV and what is the most efficient ways to reach them?
Seamlessly apply the same customer or target segments used for your digital marketing campaigns to TV for reach recommendation and segment conversion. Segment Reach See which segments are responding to your TV ads by analyzing current reach and conversion rates. Segment-based Reach Recommendations Reach more of your target customers and segments with network level recommendations by show and daypart showing you where to initiate, maintain, and increase your ad buys.
Media Measurement Can you optimize your media strategy and respond in real-time? Dive into the creatives and media schedules of every ad. Airings Real-time airings, networks, shows, show genre, dayparts, pod positions, and more, for any creative!Cybex is a leading manufacturer of premium exercise equipment, including award-winning strength training equipment, treadmills, and the revolutionary Arc Trainer.
Even the best advertising idea can get ruined if the art direction is not spot on. Today’s post salutes the brave designers and art directors who stayed up all night, battled nonsensical client feedback and executed the required visuals with utmost finesse.
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Planet Fitness Inc Q3 we must now recognize these contributions as revenue and record the expenses associated with managing the National Ad Fund as marketing expenses.
More PLNT analysis. According to analysis from IBIS World, industry revenue for the fitness industry is expected to grow at an annualized rate of % to $ billion over the next five years due to increasingly Plan Your Strategy to Drive Holiday Traffic.
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